360 degree campaigns, Micro-moments, Snackable content, If you aren’t in marketing, these terms probably don’t make a lot of sense. If you are in marketing… they aren’t guaranteed to make a lot of sense either, but two things are true: One, you need to know these terms,
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Working from a home office (besides being a great tax write-off) can be very productive…even more so than working from a corporate office sometimes. But it can also be filled with distractions. There are household chores, televisions and video games seeking attention, and a fridge that’s calling
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Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor
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Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting.
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Digital Ad Anatomy: Making the Most of Native Advertising In one of my last entries, I brought up something called Native Advertising. Native Ads not, contrary to popular opinion, the digital ads that called the internet home until Colonization Ads came in and kicked them out. Native
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