Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor
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Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting.
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Staking Your Digital Claim: Using Google My Business Page British comedian/actor Eddie Izzard has a fantastically funny routine about countries and their flags. “We stole countries with the cunning use of flags. Just sail around the world and stick a flag in,” he says in front of
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The SEO Promised Land: Google’s Front Page, Part One Everyone wants to get on Google’s Front Page. If you run a website, chances are you’ve received a personalized email that reads something like this: “Dear Business Owner, I was browsing the internet today and came across your
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OK, so SEO is Search Engine Optimization. Search Engine Optimization is how to show up better in search engine result pages (SERPs). Showing up well in SERPs requires all the different pieces we talked about in part 1 and part 2 of this series. However, you have
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