Who’s In The Store? Tips For Using Google Analytics Brick-and-mortar stores still have one seeming advantage over digital shops–all a store-owner has to do to see his customers is look up. But the internet is a dark and anonymous place, allowing your potential customers to slip in
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Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor
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Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting.
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Staking Your Digital Claim: Using Google My Business Page British comedian/actor Eddie Izzard has a fantastically funny routine about countries and their flags. “We stole countries with the cunning use of flags. Just sail around the world and stick a flag in,” he says in front of
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The SEO Promised Land: Google’s Front Page, Part One Everyone wants to get on Google’s Front Page. If you run a website, chances are you’ve received a personalized email that reads something like this: “Dear Business Owner, I was browsing the internet today and came across your
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