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Web Copywriting 102 – 9 Tips for Making Prose Pop

sean On June 1, 2018   /   Creative, Search Engine Optimization  
Make your creative writing pop

Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor

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Website Copywriting 101: Grease-Slides and Bucket Brigades

sean On April 13, 2018   /   Creative, Search Engine Optimization, Website Creation  
website copywriting bucket brigade

Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting.

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Digital Ad Anatomy: Making the Most of Native Advertising

sean On March 26, 2018   /   Creative, Search Engine Marketing  
Digital Ad Anatomy: Making the Most of Native Advertising

Digital Ad Anatomy: Making the Most of Native Advertising In one of my last entries, I brought up something called Native Advertising. Native Ads not, contrary to popular opinion, the digital ads that called the internet home until Colonization Ads came in and kicked them out. Native

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Search Engine Marketing: Using The “Other Guys”

sean On March 16, 2018   /   Search Engine Marketing  
search engine marketing

Search Engine Marketing: Using The “Other Guys” Bigger isn’t always better—just as any Disney sports movie from the 90’s. Sometimes the best team isn’t the one full of bigger, better-funded players, it’s the scrappy little Mighty Ducks and their outside-the-box approach to life. And similarly, when it

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Getting Started with Google AdWords

sean On March 7, 2018   /   Consulting, Search Engine Marketing  
Getting Started with Google AdWords

Getting Started with Google AdWords Getting to page one of Google can be done through SEO practices, focusing on mobile users, and other techniques. One of the primary paths to Google success is the Google AdWords service. I’ll explain what that is, how it works, and a

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