Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting.
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Digital Ad Anatomy: Making the Most of Native Advertising In one of my last entries, I brought up something called Native Advertising. Native Ads not, contrary to popular opinion, the digital ads that called the internet home until Colonization Ads came in and kicked them out. Native
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Search Engine Marketing: Using The “Other Guys” Bigger isn’t always better—just as any Disney sports movie from the 90’s. Sometimes the best team isn’t the one full of bigger, better-funded players, it’s the scrappy little Mighty Ducks and their outside-the-box approach to life. And similarly, when it
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Getting Started with Google AdWords Getting to page one of Google can be done through SEO practices, focusing on mobile users, and other techniques. One of the primary paths to Google success is the Google AdWords service. I’ll explain what that is, how it works, and a
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Staking Your Digital Claim: Using Google My Business Page British comedian/actor Eddie Izzard has a fantastically funny routine about countries and their flags. “We stole countries with the cunning use of flags. Just sail around the world and stick a flag in,” he says in front of
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