A brown box with a smile. A big yellow M. A partially eaten apple. Each one of these logos represents a company that does billions in business and has operations so complex that your organizational charts need organizational charts to understand. Yet one very simple, very plain symbol manages to capture all of that. Yep, […]
Leading With Your Logo: Do’s and Don’ts Read More »
Social Media Management Tools One of the best tricks for “getting it all done” is delegation. Heck, for those of us who have sons, a little internal timer started the day they were born, counting down the days until we can delegate mowing the lawn to them. With websites, though, delegating is a little trickier,
The Best Social Media Management Tools Read More »
There’s no doubt about it, blog content is king. And what better way to deliver content than by providing value-adding, informative blogging on your web site? Blogs will increase your website traffic, boost your SEO, position you as an industry leader and help you develop loyal, lasting relationships with your customers. You may be wondering,
Why Blogging is so Important for Your Company Read More »
360 degree campaigns, Micro-moments, Snackable content, If you aren’t in marketing, these terms probably don’t make a lot of sense. If you are in marketing… they aren’t guaranteed to make a lot of sense either, but two things are true: One, you need to know these terms, and two, somehow, these terms just sound exciting!
Snap Into Snackable Content, Son! Read More »
Pop quiz: what’s older, the internet, or email spam? If you guessed “internet”, you’re wrong, and as punishment, you’ve been signed up for an extra dosage of email spam. Just kidding about the punishment (or am I?) Believe it or not, the first spam email was sent before the internet was “a thing”. In 1978,
Email Marketing: Is It Still Worth It? Read More »
Working from a home office (besides being a great tax write-off) can be very productive…even more so than working from a corporate office sometimes. But it can also be filled with distractions. There are household chores, televisions and video games seeking attention, and a fridge that’s calling your name and begging you to chow down
Staying on Track… When You Work at Home Read More »
There’s only one website on the planet that doesn’t have to worry about SEO, and that’s Google itself. Chances are, that’s not your website (if it is, I’m incredibly flattered). The rest of us? We have to worry about SEO – Constantly. And wherever there’s worry, there’s going to be someone selling a shortcut—something quick
Silly Website, Tricks are for Kids Read More »
Getting Started with Google AdWords Getting to page one of Google can be done through SEO practices, focusing on mobile users, and other techniques. One of the primary paths to Google success is the Google AdWords service. I’ll explain what that is, how it works, and a few tips to make the most of it.
Getting Started with Google AdWords Read More »
Hiring a Web Designer Look, I get it. Not all of us are cut out to be web designers. Heck, some of us would still be doing the Matrix homage of green font on black backgrounds and scattering animated GIFs of dancing babies all over our homepages. Some of us are driven by the business
So You Want To Hire A Web Designer… Read More »
There’s no shortage of content available online. Some you can put on your website, some you can’t, and the difference between the two may seem slight at times, but it’s all that stands between you and a world of legal or copyright trouble. That’s not a fun world to live in. For website owners, getting that
Copyright: Keeping Your Site Out of Trouble Read More »
