Introduction to AI-driven marketing campaigns Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. AI-driven marketing campaigns have the potential to enhance efficiency, accuracy, and personalization. However, it is crucial to understand the pitfalls that can arise from solely relying on AI in
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A lot of my blogs focus on websites for small businesses… or businesses doing their best to no longer be small. For those sites, customers and sales top the priority charts, but what about those websites who aren’t out to make a buck? I’m looking at you,
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Trolls, there are some tried and true ways of dealing with them. If you’re Gandolf, you trick them into arguing so long they turn to stone. If you’re a Billy Goat Gruff, you get your oldest brother to knock them into a river. And if you’re a
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Your content is what makes your site yours. It’s a key part of your business—whether it’s your site design, your name, your brand, your marketing, or your written content. And the minute someone copies and pastes, your business is now diluted. Every time your content is duplicated,
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Reputation management plays a huge role in your business’s success. That’s why it’s so important to make sure your company is presenting itself in the best light possible. The definition of reputation management is not so easily pinned down. Some believe that it involves social media monitoring,
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